CASE STUDIES

LAJU IREN

Laju Iren is an ex-journalist turned author, filmmaker and screenwriter.

STRATEGY

Through storytelling, we positioned her as an author and filmmaker who is worth paying attention to.

Print media: Five mentions

Online: Five mentions

Featured in Five mainstream media platforms including Guardian and The Punch, The Nation, The Sun, among others.

RESULT

Increased awareness about the Laju Iren brand and its key messages among key stakeholders including Nollywood etc.
Increased internet presence and digital footprint.

AMUWO GAMES

Amuwo Games is a community development sports event aimed at uniting youths of Amuwo odofin Local Government via sports.

PR ACTIVITIES

-Drafting of press releases

-Media relations

-Media monitoring

-Organizing of press conference

MEDIA MENTIONS

5 mainstream media mentions including The Nation, Guardian, and The Sun

TV appearances

RESULTS

With varied storytelling reaching more than 20,000 sports-loving Amuwo Odofin residents and a larger share of voice than any other brand throughout the period, Amuwo Games also led in media visibility beating other fresh community based sports festivals.

HIRE BETA CARS

Borne out of the need to make it easier to find and book comfortable vehicles in Nigeria, Hire Beta Car, is an online car hire company.

PR ACTIVITIES

-Drafting of press releases

-Media relations

-Media monitoring

MEDIA MENTIONS

3 mainstream media mentions including The Punch, Businessday and The Guardian.

RESULTS

With varied storytelling approaches, we were able to increase the company’s internet presence and put the spotlight on their activities.

PPRANCE KLODIN

PPrance Klodin is a leading fashion brand in Lagos clothing celebrities like Yaw, Omotunde Lolo 1, Zack Orji and others.

PR ACTIVITIES

-Drafting of press releases

-Media relations

-Media monitoring

MEDIA MENTIONS

Independent.NG

Sunnewsonline

TheNewsGuru.com

TheNation

Vanguard

RESULTS

Increased internet presence, brand awareness and name recognition.